The majority of the virtual stores has a pre-established structure, that is to say; a page where it is possible to be seen all the products (lies down), each product has a page where it is possible to be seen the details and characteristics, a cart of purchases and different forms of payment, the difference consists of the design and the type of information that present here and is where the success of a store is defined.
The success of a virtual store is essentially in the information that appears the buying visitor/and we can indicate some important points.
It uses professional images, eel visual aspect of a virtual store is most important to generate sales, is much no to explain here, the love expression at first sight also applies to a store. It enters more images appear, easier is for the visitor to take a decision from purchase.
It offers important information in the description of the product and emphasizes benefits, the purchase decision can be influenced if instead of in listing the description of the product, also the benefits of the product name.
Many stores fail to take advantage of the opportunity to sell the benefits of their products and this it is a serious error.
With the simple fact to add a commentary of its usability, resistance, form of manufacture a product can happen to be unnoticed to become the most sold within a store.
The buyer lies down to read all the characteristics and benefits when it interests a product to him and if to this commentaries are added to help him the purchase decision we have formulates it winner
It offers all the necessary information that a visitor needs to know how to realise the purchase. How many times to entered a store and it doesn't find where are located?
As basic information as, the direction, telephone can make the great difference at the time of a purchase. In the end Would You buy a product of a store where does not know where this or if she does not find the policies of returns or guarantee?
Another type of information that must have a store is all the referring one to the service to the client; information of costs of shipment, guarantee, policies of returns and any information that the visitor could have to make a purchase.
The best form to present this information is with a page of frequent questions where in a single place the visitor can consult any information referring to service to the client.
Visually attractive a virtual store, with clear information, emphasizing the benefits of products generates confidence and this it is a requirement to generate sales.